YouBiz, a leading multi-currency corporate card and spend management platform, has teamed up with TikTok for Business to support the growth of Singapore’s e-commerce sector. This strategic partnership, announced on 6 March 2025, aims to provide local businesses with enhanced advertising and financial operations, as the sector’s gross merchandise value is projected to rise from US$8b in 2023 to US$9b in 2024.
The collaboration seeks to address the increasing demands of the market by offering targeted support to maximise marketing and advertising return on investment (ROI) and streamline financial processes. Benedict Khong, General Manager of YouBiz, stated, “This partnership with TikTok for Business is designed to bridge that gap. By seamlessly integrating YouBiz’s innovative financial solutions with TikTok’s dynamic advertising platform, we are empowering businesses to not only survive but thrive in the fast-evolving digital economy.”
A key feature of the partnership is an exclusive cashback scheme, offering new TikTok advertisers up to U$100 in ad credits. Additionally, businesses can benefit from up to 3% upsized cashback on TikTok ad spend with YouBiz, enhancing ROI and freeing up capital for reinvestment.
The partnership was unveiled at an event featuring a panel discussion titled “Unlocking Growth on TikTok: Content, Ad and Financial Strategies for Success.” Speakers, including Genecia Alluora, co-founder of Alluora, shared insights on leveraging digital platforms for effective marketing and the importance of financial tools in reducing foreign exchange fees.
By integrating financial and marketing solutions, YouBiz and TikTok for Business aim to empower e-commerce businesses in Singapore, driving growth and innovation in the digital economy.
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