Singaporean filmmaker Jack Neo has been named the official brand ambassador for Watch Exchange Singapore, a move that highlights the company’s dedication to trust and authenticity in the pre-owned luxury watch market. Neo, known for his storytelling prowess and integrity, will help strengthen connections with luxury watch enthusiasts, leveraging his reputation beyond the entertainment industry.
Neo’s collaboration with Watch Exchange began with the co-sponsorship of his latest film, “I Want To Be Boss,” which premiered on 24 January 2025. The film features a subplot about AI-generated scams, a theme that resonates with the challenges faced by first-time luxury watch buyers in distinguishing genuine timepieces from counterfeits.
Watch Exchange’s founder expressed honour in welcoming Neo, stating, “His values of authenticity and integrity align perfectly with our mission to provide a trusted place for buying, selling, consigning, and trading brand new and pre-owned luxury watches.”
The pre-owned luxury watch market has seen rapid growth, attracting both seasoned collectors and first-time buyers who may be more vulnerable to fraud. Watch Exchange, fully licenced by the Singapore Police Force and regulated by the Ministry of Law, follows strict authentication procedures to ensure all watches are genuine and legally sourced.
Collectors and enthusiasts can explore a curated selection of pre-owned luxury watches at Watch Exchange’s shop in Far East Plaza or online, ensuring a seamless and secure experience. This partnership aims to empower consumers with knowledge, helping them make informed decisions when investing in timepieces.
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