Twilio, a leading customer engagement platform, has partnered with Singtel to offer businesses in Singapore a secure and branded messaging platform through Rich Communications Services (RCS). This collaboration aims to enhance customer trust, especially in light of the S$1.1b lost to scams in Singapore last year. According to Twilio’s 2024 Consumer Preferences report, 79% of Singaporean consumers are more likely to trust communications that include a verification badge.
RCS messaging provides an advanced alternative to traditional SMS, offering interactive and dynamic communications. Robert Woolfrey, Vice President of Communications at Twilio, stated, “RCS messaging offers an enhanced alternative to SMS and bridges the gap between traditional messaging and the interactive experiences offered by over-the-top channels.” Terence Lai, VP of Digitalisation at Singtel, added that the partnership allows businesses to deliver rich communications that improve customer engagement.
Key features of Twilio’s RCS service include automatic SMS upgrades to RCS on supported devices, immediate testing capabilities through branded profiles, and zero code changes for activation. Businesses can also access improved metrics, such as RCS read receipts, through existing Twilio dashboards.
This initiative marks Singapore as the first Asian country to adopt Twilio’s RCS Business Messaging, joining other nations like the US, UK, and Germany. The expansion highlights Twilio’s commitment to providing rich messaging capabilities globally, empowering businesses to deliver trusted and personalised communications at scale.
“`
This news story was carefully selected and published by a human editor, though the content itself was AI-generated. If you spot an error, please report it here.
