Truly Nuts!, a premium nut brand co-founded by Gareth Lloyd, is revolutionising Singapore’s snack industry with its sustainable and healthy Brazil nuts. The brand, under the umbrella of White Lions, a global Agri-tech group based in Singapore, has established a state-of-the-art facility in the Amazon jungle to ensure sustainable harvesting practices. This innovation allows Singaporeans to enjoy nutritious snacks directly from the source.
The company has achieved a profitable $4m EBITDA and is preparing for an equity event later this year to attract further investment and accelerate its expansion. Gareth Lloyd, who transitioned from Manchester’s electronic music scene to entrepreneurship, aims to build a $100 million revenue business solely from nuts. “We aspire to make humanity healthier, bring wealth to the communities we serve, and leave Earth in better shape than we found it,” he stated.
Truly Nuts! is responding to Singapore’s increasing demand for healthier food options, with 79% of Singaporeans making dietary choices to prevent health conditions. The brand capitalises on the growing plant-based and health-conscious food trends, with the plant-based food market projected to grow at an annual rate of 7.2% over the next five years.
Currently available in major supermarkets and online stores across Singapore, Truly Nuts! is also expanding its reach to the UK, North America, the Middle East, South Korea, Australia, and Europe. As Singapore aims for food security by 2030, Truly Nuts! plays a crucial role in shaping the future of food consumption in the country.
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