Trip.com Group has unveiled its Momentum 2025 report, highlighting emerging travel trends amongst Singaporeans. The report, based on insights from over 6,000 travellers across six Asia-Pacific markets, reveals a strong preference for food festivals and street food tours, with 63% of Singaporeans expressing interest, surpassing regional averages. Social media also plays a significant role, inspiring 70% of Singaporean travellers, particularly Millennials.
Experiential dining is set to dominate travel itineraries, with Singaporeans showing a keen interest in immersive food experiences. The Trip.Gourmet platform caters to this demand, offering access to over 50,000 restaurants globally. Meanwhile, the influence of films and television remains strong, with 62% of Singaporeans inspired by shows like ‘The Lord of the Rings’ and ‘Harry Potter’ to visit iconic destinations such as New Zealand and Kyoto.
Cruise tourism is gaining traction, with affordability and scenic views being major attractions. The introduction of Disney Cruise Line has further fuelled interest. Additionally, entertainment-driven travel is on the rise, with 66% of travellers planning trips around concerts and sporting events. The global success of Taylor Swift’s Eras Tour has contributed to this trend.
Social media continues to shape travel decisions, with destinations like Tokyo and Bali benefiting from their “Instagrammable” appeal. Trip.com’s Trip Moments platform is expected to enhance this trend by fostering community-driven exploration.
Emerging micro-trends include dark sky stargazing, underwater hotel stays, and space tourism. Trip.com Group is investing in AI and eco-conscious travel solutions to meet the growing demand for personalised and sustainable travel experiences.
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