The Laughing Cow, a leading cheese brand known for its commitment to healthy snacking, has partnered with KidZania Singapore to launch The Laughing Cow Cheese Factory. Situated at KidZania, Palawan Kidz City, Sentosa Island, this initiative allows children to role-play as cheesemakers, introducing them to the steps of cheese-making in an interactive and engaging environment.
The factory offers a hands-on experience where young participants can learn the intricacies of crafting The Laughing Cow’s soft and creamy cheese. Through role-play, children explore the art of cheese-making, understand the importance of high-quality ingredients, and learn about the innovative and hygienic processes involved. The Laughing Cow Cheese is highlighted as a nutritious snack, with two portions of its Creamy Cheese Triangles providing the same calcium as a glass of milk.
Alamjit Singh Sekhon, General Manager of Bel Southeast Asia, stated, “At Bel, we are passionate about creating meaningful partnerships that inspire and educate. Our collaboration with KidZania Singapore reflects our commitment to promote nutrition and education in ways that are interactive, enjoyable, and memorable.”
The educational journey aims to inspire young minds, fostering critical thinking and motor skills through role-playing activities. At the end of the session, each child earns the title of “The Laughing Cow Certified Cheesemaker,” making the experience both fun and memorable. This initiative aligns with The Laughing Cow’s philosophy of providing accessible, nutritious, and enjoyable food for all.
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