Standard Chartered and Prudential Singapore have marked their 25-year bancassurance partnership by launching a year-long initiative to teach financial literacy to 500 children from lower-income families. This collaboration with the Ministry of Social and Family Development’s Social Service Office at Ang Mo Kio and Yishun aims to equip children with essential money management skills.
The programme kicked off with an event at The Little Arts Academy, Northpoint City, where 40 children aged 7 to 12 participated in activities designed to teach them about earning, saving, spending, and donating money. This initiative is part of the Cha-Ching curriculum, a financial literacy programme by Prudential’s Prudence Foundation. The children also applied their new skills during a grocery shopping exercise, accompanied by volunteers.
Patrick Lee, CEO of Singapore and ASEAN at Standard Chartered, emphasised the importance of creating a sustainable legacy for future generations. “As Singapore celebrates SG60, we are delighted to have this unique opportunity to equip our young ones with money-smart knowledge,” he stated. Chan San San, CEO of Prudential Singapore, highlighted the importance of financial literacy, likening it to essential skills such as reading and writing.
This initiative is part of a broader effort by Standard Chartered and Prudential to support financial stability and security. Their longstanding partnership has evolved to include various customer-focused initiatives, such as investment-linked insurance plans and enhanced customer service options.
As the collaboration progresses, it aims to foster financial independence and social mobility among participating families, reflecting a commitment to building a more inclusive community.
