Singlife has announced the appointment of Justin Ho as the new Chief Executive Officer of Singlife Financial Advisers (SFA), effective from 1 March 2025. This appointment follows regulatory approval from the Monetary Authority of Singapore (MAS). Ho will be tasked with steering the strategic direction of SFA, enhancing service offerings, and expanding the firm’s market presence.
With more than two decades of experience in the financial services industry, Ho has a robust track record in business development and performance management. His previous roles at Singlife and Aviva Singapore focused on distribution and sales development, where he played a pivotal role in opening new channels and driving production for Singlife products.
Ho’s career began as a financial consultant at Prudential Singapore, and he holds a Bachelor of Engineering degree from the National University of Singapore. His extensive experience in various insurance companies in Singapore positions him well to lead SFA in its next phase of growth.
The appointment of Ho is expected to bolster Singlife’s efforts in building strong client trust and accelerating business growth. As the new CEO, Ho’s leadership is anticipated to further enhance the firm’s competitive edge in the financial services sector.
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