Singaporean female entrepreneurs are achieving global success by launching their brands on Amazon, reaching millions of customers worldwide. As International Women’s Day approaches, stories of these trailblazing women highlight their innovative contributions across various sectors, from pet products to lifestyle goods.
Ruth, founder of RaceHerd, left the corporate world to pursue her passion for dogs, creating science-backed toys that cater to dogs’ natural herding instincts. Her signature herding ball has gained popularity in markets including Canada, Australia, and the UK. “Seeing my ideas transform into products that make dogs happy is the most rewarding part of what I do,” Ruth shared.
Yvon, CEO and founder of Hegen, revolutionised the baby care industry with the Sqround bottle, featuring a unique Press-To-Close, Twist-To-Open design. Despite initial scepticism, her innovation has set Hegen apart, allowing the brand to expand from the US to Amazon.sg. Yvon encourages entrepreneurs to “dream big and never limit what you can achieve.”
Ann and Christina, co-founders of Nook Theory, launched their lifestyle brand during the pandemic, offering eco-friendly home products. Their brand now thrives on Amazon, reaching customers in the US, Canada, and Mexico. Christina advises, “Don’t overthink; just take that first step.”
Riyana, founder of Everiday Foods, turned her passion for holistic health into a successful business, offering authentic Asian pantry staples on Amazon. She emphasises the importance of authenticity, stating, “Building a strong brand identity matters more than size.”
These entrepreneurs exemplify the power of innovation and resilience, inspiring others to pursue their dreams on a global stage.
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