As Singapore gears up for the General Election 2025 (GE2025), political engagement is on the rise, with 76% of Singaporeans closely following local politics, according to a recent report by Blackbox. This marks an increase from 69% last year. However, a significant 30% of voters are still undecided, particularly in the North-East and West regions.
The report highlights that political interest is highest among seniors, with 81% engaged, whilst those under 30 have shown increased attentiveness, reaching 72%. Despite this heightened interest, the challenge for political parties remains in converting engagement into decisive support. Blackbox notes, “Engagement is no longer in question, but conviction is.”
Leadership approval ratings remain robust, with Prime Minister Lawrence Wong enjoying a 75% approval rating. Workers Party leader Pritam Singh has seen a resurgence in support, with his approval rating climbing to 71%, reflecting a positive reception to recent speeches and a fading of past controversies. The report suggests that GE2025 will not solely focus on leadership but will also be a test of presence, trust, and voter connection.
Economic concerns continue to dominate the political landscape, with the cost of living being the top issue across demographics. Housing affordability is a pressing concern for those aged 30–39, whilst jobs and wages remain critical for many. Although 88% of Singaporeans believe the country is heading in the right direction, and 56% expect personal improvements in the coming year, day-to-day economic pressures persist. Blackbox emphasises that “the party that best addresses the everyday squeeze” will likely gain an advantage in the upcoming election.
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