As Singapore gears up for the General Election 2025 (GE2025), a recent survey by Blackbox reveals a significant surge in political interest among Singaporeans. Currently, 76% of the population is closely following local politics, marking an increase from 69% last year. This heightened engagement is most pronounced among seniors, with 81% showing interest, whilst those under 30 have also seen a rise to 72%.
Despite this growing attentiveness, a notable 30% of voters remain undecided about their choice, with uncertainty particularly prevalent in the North-East and West regions. This indicates that whilst political engagement is high, voter conviction is still in flux. The coming weeks will be crucial for political parties to refine their strategies and connect with the electorate.
Leadership approval ratings remain robust, with Prime Minister Lawrence Wong enjoying a 75% approval rating. Meanwhile, Workers’ Party leader Pritam Singh has seen his approval rise to 71%, up seven points from the previous quarter. This suggests that his recent speeches have resonated well with the public, overshadowing past controversies. Political activity has increased in neighbourhoods, with the People’s Action Party (PAP) more visible in the East and North, whilst the Opposition gains ground in the North-East.
The cost of living continues to dominate voters’ concerns, cutting across all demographics. Housing affordability is a pressing issue for those aged 30–39, whilst jobs and wages remain core concerns. Although 88% believe Singapore is heading in the right direction and 56% expect personal improvements over the next year, economic pressures persist. The party that effectively addresses these everyday concerns, particularly for the middle class, is likely to gain an advantage in the upcoming election.
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