Bateel, renowned for luxury gifting in dates and gourmet products, has officially launched its first boutique in Singapore, marking its debut in South East Asia. In collaboration with Bluebell Group, a leading Asian brand partner, Bateel’s new location is strategically placed in Takashimaya on Orchard Road, aiming to attract Singapore’s discerning and sophisticated consumers.
The launch is part of Bateel’s global expansion strategy, with Singapore identified as a key market. “We are delighted to see Bateel expanding into South East Asia,” said Bateel International CEO Nurtac Afridi. “Singapore is a key market as part of our global growth strategy, marking our 26th country globally.” The boutique offers a range of premium organic dates, artisanal chocolates, and luxurious gift sets, catering to the health-conscious and quality-seeking Singaporean market.
Bilal El Kurjie, Senior Director – Commercial at Bateel International, expressed enthusiasm about the partnership with Bluebell Group, stating, “Singapore, as well as Takashimaya, are an excellent combination for Bateel.” Bluebell South East Asia & Australia Managing Director, Nelly Ngadiman, added, “It’s an exciting time for us to launch Bateel in Singapore, bringing exceptional gourmet F&B to our customers.”
The boutique’s design features high-quality materials like polished marble and rich wood accents, enhancing the customer experience. With further regional and global growth anticipated, Bateel aims to extend its luxurious offerings to a broader audience, reinforcing its commitment to quality and innovation in the luxury retail sector.
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