A significant business mission, organised by the Singapore Business Federation (SBF) and supported by UOB, Rajah & Tann, and RSM Singapore, has brought over 180 Singapore companies to Johor Bahru, Malaysia. The mission, taking place from 19 to 20 February, aims to explore new opportunities and strengthen cross-border collaboration within the Johor-Singapore Special Economic Zone (JS-SEZ).
The delegation includes representatives from the China-Singapore Suzhou Industrial Park Development Group, the European Chamber of Commerce Singapore, and New Zealand Trade & Enterprise, highlighting the global interest in leveraging shifting trade routes and supply chains. The event follows dialogue and partnerships established during the ASEAN Conference 2024 and related forums.
At the conference held at Sunway Hotel Big Box in Iskandar Puteri Johor, more than 350 participants gained insights into investment opportunities in the JS-SEZ. Lim Ming Yan, Chairman of SBF, emphasised the importance of cross-border collaboration for sustained growth, stating, “Ongoing dialogue, coupled with structural measures to enhance seamless connectivity, is crucial to unlocking the full potential of the JS-SEZ.”
A key highlight was the launch of a Green Lane by UOB and Invest Johor to fast-track investments into the zone. Michael Lam, Executive Director of Gold Peak Technology Group, presented a Letter of Intent to Invest Johor, witnessed by key officials.
The mission underscores the strategic importance of the JS-SEZ in fostering economic integration and innovation. As the global business landscape evolves, the zone offers a timely opportunity for companies to innovate and forge new partnerships, driving growth in the region.
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