Singapore Airlines (SIA) Group is marking Singapore’s 60th year of independence with a series of initiatives from April to December 2025. As part of the Celebrating with Singapore campaign, SIA is offering special fare deals, bonus miles, and exclusive promotions on platforms like Kris+, KrisShop, and Pelago. Additionally, the airline will feature Singapore-themed content on its in-flight entertainment system, KrisWorld, and serve classic Singapore hawker dishes on selected flights.
The campaign also includes a significant community component. SIA aims to raise $1.3 million through a fundraising campaign, which the airline will match, resulting in a total donation of $2.6 million to AWWA and Rainbow Centre. These organisations support children and youth with disabilities and developmental needs. Furthermore, SIA will host a special two-day SIA Cares Open House in July, offering over 600 beneficiaries from various social service agencies a behind-the-scenes tour of its training centre.
SIA CEO Goh Choon Phong expressed gratitude for the support from customers and the public, stating, “Our story is intertwined with Singapore’s growth and progress as a country, and the Celebrating with Singapore campaign is our way of expressing gratitude, giving back to the community, and marking SG60 meaningfully.”
The campaign also features special SG60 fare deals for flights between Singapore and 77 destinations, with opportunities for customers to win business class tickets and hotel stays in Seoul, South Korea. KrisFlyer members can enjoy additional discounts and bonus miles, whilst Kris+ and Pelago offer SG60 vouchers and discounts on attractions and tours.
In June, KrisShop will launch The Heritage Collection, celebrating Singaporean cultural elements, and Scoot will unveil a limited-edition aircraft model designed in collaboration with LASALLE College of the Arts.
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