Shopee, supported by Enterprise Singapore, is set to launch the Shopee International Platform (SIP) on 7 February 2025, enabling Singapore sellers to expand their reach to consumers in Malaysia and Thailand.
This initiative, primarily benefiting micro, small, and medium-sized enterprises (MSMEs), allows sellers to manage their home shop while Shopee facilitates their overseas business growth.
The launch event will feature key figures such as Cindy Khoo, Managing Director of Enterprise Singapore, and Ian Ho, Vice President of Shopee. Chua Kel Jin, Director of Shopee Singapore, will present the platform’s benefits, highlighting its role in empowering local businesses to scale digitally.
E-commerce in Southeast Asia is thriving, with a 15% year-on-year growth in gross merchandise value, reaching over $360b in 2024. Singapore’s digital economy has significantly contributed to the nation’s GDP, adding $113b. The government, through Enterprise Singapore, is committed to supporting initiatives like SIP to help MSMEs adopt digital technologies for economic growth.
SIP offers Singapore sellers free cross-border logistics, customer service, and payment solutions, with Shopee managing end-to-end overseas operations. This includes first-to-last-mile fulfilment, easing the process for sellers to tap into new markets.
