Salesforce has announced a significant investment of US$1b in Singapore over the next five years, aiming to accelerate the nation’s digital transformation and the adoption of its Agentforce platform. This move aligns with Singapore’s National AI Strategy 2.0 and positions the country as a leader in global AI innovation. The investment will support the development of digital workforces, combining human efforts with autonomous Agentforce agents to enhance productivity and growth.
The investment will facilitate several initiatives, including the expansion of Salesforce’s AI Research hub in Singapore, which has been pivotal in global AI development since its establishment in 2019. The hub has contributed to over 100 research papers and patents, focusing on innovations like AIOps Agents and in-house code LLMs. Salesforce’s commitment also includes expanding its services on Hyperforce, ensuring data residency for its platforms in Singapore, crucial for compliance with local data privacy regulations.
Singapore Airlines is set to integrate Agentforce, Einstein in Service Cloud, and Data Cloud into its customer management system, enhancing personalised service delivery. The collaboration will also see the co-development of AI solutions for the airline industry at the Salesforce AI Research hub.
Salesforce’s investment extends to workforce development, with plans to refresh its Singapore office to include spaces for Agentforce activations and upskilling initiatives. Partnerships with local educational institutions aim to equip students with essential CRM and AI skills, preparing them for future job opportunities within the Salesforce ecosystem.
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