RHB Singapore has announced its partnership with Mediacorp as the main bank sponsor for the highly anticipated television series, “Emerald Hill – The Little Nyonya Story”. This collaboration marks RHB’s first venture into television sponsorship, aligning with its commitment to support local productions that celebrate Singapore’s rich Peranakan heritage.
Luke Diep, RHB’s Head of Brand Marketing & Communications, expressed enthusiasm for the partnership, noting the synergy between the bank’s values and the show’s cultural themes. “As a bank with a strong legacy and a progressive vision, we are honoured to support a local production that embodies culture, tradition, and kinship,” Diep stated.
RHB’s dedication to preserving heritage is evident in its Orchard Premier Centre, a Peranakan-themed branch, and its other branches across Singapore, which feature Peranakan-inspired décor. This approach reflects the bank’s aim to foster deeper community connections beyond traditional banking.
Coreen Kwan, Head of Retail Banking at RHB, highlighted the partnership’s potential to engage customers through storytelling and shared experiences. “This partnership allows us to engage more customers through shared experiences and storytelling, strengthen our brand presence, and appeal to individuals considering to embark on their banking journey with us,” Kwan said.
“Emerald Hill – The Little Nyonya Story” airs weekdays at 9pm on Channel 8, with streaming available on mewatch Prime and Netflix. RHB invites viewers to join this journey, blending tradition with progress whilst staying true to its heritage.
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