OATSIDE, a leading oat milk producer in Asia, has introduced its latest product, OATSIDE Protein, to the Singaporean market. Available in Vanilla and Chocolate flavours, each 250ml pack contains 20g of plant-based protein, 2g of fat, and no added cane sugar. This new offering aims to cater to active lifestyles and address the common taste barriers associated with protein drinks.
The launch comes as a response to findings from HealthHub Singapore, which indicate that one in four Singaporeans are not meeting their recommended protein intake. Protein is essential for building and repairing tissues, maintaining muscle, and supporting the immune system. For adults aged 50 and above, the recommended intake is even higher at 1.2g/kg body weight, making adequate protein consumption crucial to prevent malnutrition and muscle loss.
OATSIDE Protein sources its protein from sprouted non-GMO pea protein, which is water-extracted to ensure digestibility and bioavailability. The product provides all nine essential amino acids and over 3,000mg of Branched Chain Amino Acids (BCAA). Wong Hui Xin, an accredited dietitian at Healthier U, highlights the importance of plant-based protein in reducing health risks associated with animal protein diets.
Benedict Lim, Founder and CEO of OATSIDE, expressed pride in the product’s nutritional profile, stating, “It can be difficult to hit our daily protein needs, especially when we’re on the go, and OATSIDE Protein makes it so much easier.”
OATSIDE Protein is available at major supermarkets and online platforms, making it accessible for those seeking a convenient protein boost.
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