Netflix has retained its dominant position in Singapore’s streaming market, boasting a market share four times greater than that of Apple TV+, according to a recent report by JustWatch. The report, which analyses data from 46,000 monthly users in Singapore, reveals significant shifts in the streaming landscape throughout 2024.
In the final quarter of 2024, Netflix continued to lead, whilst Prime Video and Disney+ were neck and neck for the second spot. The report also highlights the emergence of Max, which saw an impressive 8% increase in market share following its rebranding in November. Meanwhile, Apple TV+ and Catchplay experienced growth of 3% and 2%, respectively, since the beginning of the year.
Conversely, both Prime Video and Netflix faced declines, with market shares decreasing by 2% and 3%, respectively. These changes reflect the evolving preferences and engagement patterns of Singaporean viewers with various streaming platforms.
JustWatch, an international streaming guide with 55 million users across 140 countries, compiled the report to provide insights into the streaming industry’s dynamics. The data underscores the competitive nature of the market and the ongoing battle for viewer attention among major streaming services.
As the streaming landscape continues to evolve, platforms are likely to adapt their strategies to capture and retain audiences in Singapore. The report’s findings offer a glimpse into the shifting trends and consumer behaviours that will shape the future of streaming in the region.
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