Singapore-headquartered MyRepublic, a leading digital-first telecom operator in the Asia-Pacific region, has unveiled Pocket Rocket Adventures, a pioneering gamified customer experience for its broadband and mobile subscribers. Available from April via the MyRepublic mobile app, this space-themed game aims to boost customer engagement and loyalty by offering rewards such as MyRepublic merchandise and gaming consoles.
Pocket Rocket Adventures allows subscribers to participate in an idle-style game where they can upgrade in-game equipment, craft companions, and complete challenges. Players earn points, digital rewards, and exclusive merchandise, with additional benefits for long-standing subscribers who link their game account to the MyRepublic app. This tiered experience is designed to enhance customer retention and lifecycle management.
Terry Williams, Vice President Consumer at MyRepublic, stated, “Pocket Rocket Adventures is more than just a game—it’s a strategic extension of how we view customer experience in the digital age.” The initiative represents a shift in telecom operators’ approach by integrating game mechanics to create a more interactive relationship with customers.
The game also functions as a data-driven loyalty programme, enabling MyRepublic to better understand customer behaviours and preferences. This aligns with the company’s strategy to differentiate itself in a competitive market by leveraging its roots in the gaming community and leading innovation in customer experience transformation.
By embedding gamification into its core customer engagement model, MyRepublic aims to evolve beyond transactional models and create emotionally engaging experiences. This initiative marks the beginning of a long-term transformation in designing and delivering customer value.
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