Mediacorp has announced the appointment of Sabrina Tan as its new Head of Sales, effective 1 April 2025. Tan, who previously served as Head of Industry Solutions, will now focus on enhancing Mediacorp’s commercial growth through multi-modal Intellectual Properties (IPs), omni-channel solutions, and outcome-based partnership models. Reporting to Chief Commercial Officer Jacqui Lim, Tan will lead efforts to deliver greater value and business accountability to clients across sectors such as Government, Banking, Retail, and Consumer Electronics.
Tan has been with Mediacorp since 2018, where she played a pivotal role in driving revenue growth by optimising sales strategies and fostering strong client relationships. Her leadership in the Out-Of-Home (OOH) team contributed significantly to the growth of digital and OOH revenue. She also spearheaded strategic partnerships with key ecommerce players and banks, and developed new Mediacorp IPs like the Singapore Property Show.
In her new role, Tan aims to streamline operations for greater agility and speed to market, whilst improving internal collaboration. “I am thrilled to embark on this next chapter at Mediacorp,” Tan stated. “As the media landscape continues to evolve, it is crucial that we remain agile and innovative.”
Additionally, Toh Dasheng and Cindy Ng have taken on new roles within the Commercial Group. Toh will become Head of Omni-Channel Solutions & Trade Marketing, whilst Ng will focus on Business Development & Emerging Business. Both will continue to report to Lim.
This restructuring is expected to enhance Mediacorp’s ability to meet the evolving demands of its clients and audiences.
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