Lloyd’s Register (LR) has announced the launch of its newly structured LR Advisory service during Singapore Shipping Week. This initiative aims to address the maritime industry’s growing regulatory demands, decarbonisation costs, and digitalisation challenges. The new advisory service consolidates LR’s Technical and Business Advisory divisions into a single, integrated team of 150 experts.
The LR Advisory service marks a significant transformation for the organisation, shifting from a compliance support role to offering comprehensive guidance on regulatory adaptation, energy efficiency, and operational performance. This service extends its reach beyond traditional clients, providing strategic support to alternative fuel suppliers, port authorities, and governments.
James Frew, LR Advisory Director, highlighted the industry’s need for a proactive approach: “Shipping is facing an unprecedented transformation. Historically, the industry has been reactive, but the scale and complexity of today’s challenges—from fuel transition strategies to digital performance optimisation—demands a proactive, strategic approach.”
Decarbonisation is a key focus, with LR Advisory offering guidance on alternative fuels and energy efficiency measures to help clients future-proof their fleets. The service also integrates advanced data analytics and digital tools to optimise fuel consumption and operational efficiency.
Furthermore, LR Advisory is expanding its client base to include charterers, oil majors, and future fuel suppliers, offering guidance on infrastructure investments and market trends. The team also emphasises the human element, focusing on crew training and organisational transformation.
Frew added, “With nearly 150 experts globally, we are well-positioned to support businesses navigating today’s turbulent shipping markets.” This expansion reflects LR’s commitment to shaping the future of the maritime industry.
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