Lady Gaga’s upcoming concerts in Singapore have ignited a surge in travel interest, with digital travel platform Agoda reporting a 358% increase in accommodation searches for the city-state.
The concerts, scheduled for 18, 19, 21, and 24 May 2025, have drawn attention from fans across the region, particularly from Taiwan, Indonesia, mainland China, the Philippines, and Malaysia.
The announcement has notably propelled Taiwan to the top of the search rankings for Singapore on 10 March, despite not featuring in the top five origin markets in the two weeks prior. Matteo Frigerio, Chief Marketing Officer at Agoda, remarked, “It’s no bad romance—big events inspire travel, and Lady Gaga’s upcoming concert series in Singapore is proof of that.”
Agoda’s data highlights the appeal of Singapore as a destination for major events, underscoring the platform’s role in connecting travellers with value deals. With over 5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers a comprehensive travel experience. The platform’s mobile app and website are available in 39 languages, supported by 24/7 customer service.
As fans prepare to “just dance” at the concerts, Agoda ensures they have access to the best stays in Singapore, reinforcing the city’s status as a vibrant hub for entertainment and tourism.
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