Kylie Jenner is set to expand her Kylie Cosmetics range with the launch of the Skin Tint Blurring Elixir in Singapore on 17 April. Available at Sephora ION Orchard and online, this new product promises a weightless, natural finish with light to medium coverage that lasts up to 12 hours. The elixir is formulated with Hyaluronic Acid to enhance skin hydration and is suitable for all skin types.
The Skin Tint Blurring Elixir, priced at $37 (SGD 50), comes in 20 shades, with the first 12 launching initially and the rest following on 13 May . Kylie Jenner expressed her enthusiasm, stating, “I’m so excited to finally share my Skin Tint Blurring Elixir with everyone – I’ve been developing it for years, and it’s been a secret staple in my makeup routine.”
Consumer tests have shown promising results, with all participants noting the product’s effortless blending and even skin tone enhancement. Additionally, Kylie Cosmetics will introduce the Skin Tint Brush 03, designed to complement the elixir, priced at $30 (S$40).
From 25 to 26 April 2025, Sephora ION Orchard will host a Kylie Cosmetics takeover, offering the first 50 visitors each day a personalised shade-matching session and a complimentary Kylie-themed coffee.
Kylie Cosmetics, launched in 2015, has become a significant player in the beauty industry, known for its innovative products and direct-to-consumer approach. The brand’s latest offering continues its tradition of combining quality with consumer appeal.
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