Johnnie Walker has launched its most ambitious blending platform yet, the Johnnie Walker Vault, in Singapore. This exclusive initiative offers whisky enthusiasts access to the brand’s rarest blends and luxury experiences. The launch event, held at Diageo Singapore’s Private Client Suite, featured a Blending Artistry Atelier led by Master Blender Dr. Emma Walker and Global Brand Ambassador Ewan Gunn.
Guests at the atelier experienced a personalised whisky blending journey, crafting bespoke blends using some of Diageo’s rarest single malts. The session included a tasting of Johnnie Walker’s luxury portfolio, featuring the iconic Johnnie Walker Blue Label and the ultra-rare Johnnie Walker Aged 52 Years. A highlight was a bespoke blend created by Dr. Walker for Singapore fashion icon Yoyo Cao, inspired by Japanese culture and autumn.
The Johnnie Walker Vault aims to showcase the pinnacle of the brand’s blending artistry, emphasising craftsmanship and luxury. Later this year, the Vault plans to collaborate with a visionary couture fashion artist for a limited-edition collection, with details to be announced in Spring 2025. This initiative marks a significant step in offering whisky connoisseurs unique and immersive experiences, reinforcing Johnnie Walker’s position as a leader in the luxury whisky market.
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