Jobstreet by SEEK has unveiled a new approach to recruitment in Singapore, launching holistic hiring solutions that aim to address the evolving challenges faced by employers. Moving away from the traditional “pay to post” model, Jobstreet now offers unlimited free ads, allowing customers to pay based on performance. This shift is complemented by the introduction of SmartHire, an AI-driven recruiting service, and SEEK Pass, a platform developed in partnership with the Ministry of Manpower and SkillsFuture Singapore to verify work credentials.
Singapore’s recruitment landscape in 2025 is marked by budget constraints and a competitive labour market, with nearly half of job vacancies being new roles. Jobstreet’s innovations are designed to help employers navigate these challenges, particularly as the company has seen a 146% year-over-year increase in job applications per ad, far exceeding the Asian average of 57%.
The new solutions include:
– **Pay for Performance**: Employers can post unlimited job listings and pay for premium features to enhance visibility, with access to over 3 million registered jobseekers.
– **SmartHire**: This service uses AI to match employers with suitable candidates, reducing time-to-hire and improving match quality. Fees are charged only upon successful hiring, offering a 50% cost-saving compared to traditional methods.
– **SEEK Pass**: This platform allows jobseekers to verify their credentials, making them 16% more likely to be shortlisted by employers.
Vic Sithasanan, Managing Director of Jobstreet by SEEK in Singapore, stated, “The recruitment landscape is undergoing a fundamental transformation, driven by the increasing use of AI in hiring and a growing emphasis on skills-based hiring.” These innovations are set to empower employers and jobseekers alike, fostering transparency, trust, and efficiency in the hiring process.
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