Jewel Changi Airport has reported a record-breaking year in 2024, with over 80 million visitors and a 5% increase in sales, driven by a resurgence in air travel. The iconic Singaporean lifestyle destination saw a 10% year-on-year rise in footfall, marking its highest figures since opening in 2019. Overseas travellers accounted for more than 35% of visitors, with significant increases from China and Taiwan.
The airport’s retail offerings have resonated strongly with shoppers, evidenced by a 6% year-on-year growth in retail sales per square foot. Jewel welcomed over 30 new brands in 2024, including flagship stores from Charles & Keith, Imperial Treasure Super Peking Duck, and Montale Paris. Nine international brands, such as Hakka Yu and Royal Host, made their Singapore debut at Jewel.
James Fong, CEO of Jewel Changi Airport Development, expressed optimism, stating, “We are highly encouraged by the strong performance of Jewel, especially against a soft retail climate.” He emphasised the importance of collaboration with tenant partners to maintain Jewel’s appeal to both local and international visitors.
Looking ahead, Jewel plans to introduce nearly 30 new brands, including flagship stores from adidas and Palladium. The airport aims to enhance its shopping and dining experiences with new concepts and a diverse mix of retail and culinary offerings. Upcoming attractions include a new flagship store by a German luxury car manufacturer and the return of the Nintendo pop-up store.
Jewel’s culinary scene is also set to expand, with new outlets from Café Kitsune and Surrey Hills, alongside the debut of Korean restaurant Bookmagol and local brand SugarBelly. More details on these openings will be announced in due course.
