JCB International Co Ltd, the international operations arm of Japan’s sole international payment brand, has announced its premier sponsorship for the 10th edition of Sakura 2025 at Singapore’s Gardens by the Bay. The event, which aims to bring Japan’s unique culture and architectural history to Singapore, was inaugurated by Tan Kiat How, Senior Minister of State, Ministry of National Development and Ministry of Digital Development and Information, alongside Toru Hotta, Chargé d’Affaires of the Embassy of Japan in Singapore, and Felix Loh, CEO of Gardens by the Bay.
The sponsorship is part of JCB’s ongoing commitment to support local activities and attractions. Previously, in 2022, JCB sponsored Singapore’s Star Island Countdown event at Marina Bay. Hiroko Michishita, Managing Director of JCB International Asia Pacific, highlighted the event as an opportunity to promote cross-border tourism and deepen understanding of Japanese culture. “We hope this event will further boost tourism to Japan and raise awareness of JCB’s presence and merchant privileges in Singapore,” Michishita stated.
During Sakura 2025, promotional banners will be displayed on selected street lamps, garden banners, and MRT advertisements, enhancing JCB’s visibility. This initiative aligns with JCB’s strategy to strengthen its presence in Singapore and encourage cultural exchange between Japan and Singapore.
JCB, a major global payment brand, has an extensive acceptance network with about 53 million merchants worldwide and over 164 million cardmembers, primarily in Asia. Through strategic alliances, JCB continues to expand its international reach and enhance its service offerings.
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