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Singaporeans favour secondary cities for Hari Raya travel
Singaporeans are increasingly opting for international travel during Hari Raya Puasa, with bookings rising by over 60% compared to the previous year, according to Trip.com. This year, the festive season, which ran from 29 March to 6 April, saw a notable shift towards secondary cities and long-haul destinations, alongside a preference for theme park attractions.
Whilst traditional favourites like Bangkok and Kuala Lumpur remained popular, cities such as Guangzhou and Osaka have climbed into the top 10 destinations for the first time. Additionally, demand for cities like Chongqing, Chengdu, and Busan more than doubled, reflecting a growing interest in exploring less-travelled paths. Edmund Ong, General Manager of Trip.com Singapore, noted, “As Singaporeans increasingly prioritise travel with their families during this special season, they are also approaching travel with greater intent, blending meaningful reunions with a desire to explore newer destinations.”
Beyond Asia Pacific, there was a significant increase in bookings to countries like Spain, Switzerland, and Peru, with Lima being the furthest destination booked. This trend indicates a shift towards destinations rich in culture and novelty.
The average trip length for Singaporeans increased to 9.19 days, up from 8.38 days last year, with a 5.9% rise in spending on flights and hotels. Theme parks were a major draw, with four out of the five most-booked attractions being large-scale parks in Asia. Universal Studios Japan and Hong Kong Disneyland were among the top choices, highlighting the enduring appeal of family-friendly entertainment.
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Mediacorp appoints Sabrina Tan as Head of Sales
Mediacorp has announced the appointment of Sabrina Tan as its new Head of Sales, effective 1 April 2025. Tan, who previously served as Head of Industry Solutions, will now focus on enhancing Mediacorp’s commercial growth through multi-modal Intellectual Properties (IPs), omni-channel solutions, and outcome-based partnership models. Reporting to Chief Commercial Officer Jacqui Lim, Tan will lead efforts to deliver greater value and business accountability to clients across sectors such as Government, Banking, Retail, and Consumer Electronics.
Tan has been with Mediacorp since 2018, where she played a pivotal role in driving revenue growth by optimising sales strategies and fostering strong client relationships. Her leadership in the Out-Of-Home (OOH) team contributed significantly to the growth of digital and OOH revenue. She also spearheaded strategic partnerships with key ecommerce players and banks, and developed new Mediacorp IPs like the Singapore Property Show.
In her new role, Tan aims to streamline operations for greater agility and speed to market, whilst improving internal collaboration. “I am thrilled to embark on this next chapter at Mediacorp,” Tan stated. “As the media landscape continues to evolve, it is crucial that we remain agile and innovative.”
Additionally, Toh Dasheng and Cindy Ng have taken on new roles within the Commercial Group. Toh will become Head of Omni-Channel Solutions & Trade Marketing, whilst Ng will focus on Business Development & Emerging Business. Both will continue to report to Lim.
This restructuring is expected to enhance Mediacorp’s ability to meet the evolving demands of its clients and audiences.
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MariBank launches zero-fee overseas transfers
MariBank has unveiled its latest service, MariBank Overseas Transfers, becoming the first digital bank in Singapore to offer zero-fee remittance services to both retail and business customers. This new service aims to make overseas transfers more accessible and affordable by providing competitive foreign currency rates.
Currently available on an invite-only basis, the service supports 10 currencies across 13 destinations, with a full rollout planned for later in April. Transfers are processed immediately or within one to three business days for most destinations, enhancing cash flow and business operations.
MariBank’s initiative addresses the banking service gaps identified through surveys within its ecosystem. Over 70% of business owners surveyed expressed a need for remittance services, prioritising lower transfer costs. Maribank ensures competitive exchange rates and no extra charges, allowing businesses to save more.
For consumers, the absence of transfer, agent, and hidden fees were key factors in choosing remittance products. MariBank offers zero transfer fees for all currencies and destinations, with competitive exchange rates. The service also includes sending Chinese Yuan to Mainland China via Alipay, UnionPay, and Wire Transfers, and cost-effective transfers for currencies like Indonesian Rupiah and US Dollar.
Natalia Goh, CEO of MariBank , stated, “At MariBank , we’re deeply committed to listening to our customers and understanding their evolving needs. With products like Maribank Overseas Transfers, we’re not just providing solutions—we’re making banking more accessible, affordable, and tailored to the needs of customers.”
This launch follows the introduction of Mari Invest Income in February, reinforcing MariBank ‘s commitment to providing comprehensive financial solutions for both retail and SME customers.
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Ascott expands pet-friendly offerings in Singapore
The Ascott Limited, a wholly owned subsidiary of CapitaLand Investment, has announced the expansion of its pet-friendly portfolio with the addition of lyf one-north Singapore. This new offering aims to cater to guests travelling with pets by providing a range of pet-centric activities, further establishing Ascott as a leader in accommodating diverse lifestyle needs.
Lyf one-north Singapore, located in the vibrant onenorth district, will host activities such as pet adoption drives, yoga sessions for pets, pet treat workshops, and obedience training. Judy Wong, Country General Manager for Singapore Operations at Ascott, stated, “We know that for many of our guests, pets aren’t just animals; they are beloved members of the family.”
The property features 324 flat units designed for mid to long-term stays and is strategically situated near major corporations and creative communities. Its proximity to onenorth MRT station and the Central Business District makes it an ideal choice for digital nomads and technopreneurs.
Ascott’s commitment to pet-friendly hospitality is also evident in other properties like Citadines Balestier Singapore and Oakwood Studios Singapore. Additionally, Ascott Star Rewards members can enjoy exclusive perks, including a special welcome kit for guests with pets.
For dining, Entrepôt at The Robertson House by The Crest Collection offers a pet-friendly culinary experience, allowing guests to dine with their pets in an alfresco setting. Nixon Low, Director of Culinary and Beverage Operations, emphasised the inclusive dining experience for both guests and their pets.
Ascott continues to enhance its global hospitality offerings, ensuring memorable stays for guests and their furry companions.
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SHRI elects Low Peck Kem as new president
The Singapore Human Resources Institute (SHRI) has announced the election of Low Peck Kem as its new President, following its 59th Annual General Meeting on 28 March 2025. Low, who previously served as SHRI’s President and is a long-time Council Member, will guide the institute as it celebrates its 60th anniversary. Her appointment is expected to enhance collaboration with government bodies and foster global partnerships.
Low Peck Kem, also the Chief Human Resource Officer at the Public Service Division and Vice President of the World Federation of People Management Associations, expressed her enthusiasm for the role. “It is an honour to return as President of SHRI as it celebrates its 60th anniversary,” she stated, emphasising SHRI’s role in promoting people-first practices.
The institute also acknowledged the contributions of outgoing President D N Prasad, who led SHRI for three years. Under his leadership, SHRI hosted significant events like the World HR Congress and launched initiatives such as the Fill A Bag, Fill A Tummy CSR event.
In a related development, Alvin Aloysius Goh has been redesignated as Chief Executive Officer (CEO) from his previous role as Executive Director. This change aligns with SHRI’s vision to expand its influence beyond Singapore. Goh will focus on strategic partnerships and enhancing SHRI’s regional presence.
These leadership changes signify a pivotal moment for SHRI as it continues to inspire and innovate within the HR community.
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OCBC donates $50,000 for Myanmar earthquake relief
OCBC has announced a donation of $50,000 to support emergency relief efforts in Myanmar following a devastating earthquake. The funds, channelled through the Singapore Red Cross, aim to provide immediate humanitarian assistance, including essential supplies such as food, water, blankets, and hygiene kits.
Helen Wong, Group Chief Executive Officer of OCBC, expressed the bank’s condolences, stating, “We are deeply saddened by the significant loss of lives and damage caused by the devastating earthquake. Our hearts go out to those who have lost their loved ones and homes. We hope our donation will help those affected in some way.”
OCBC has a long-standing relationship with Myanmar, dating back to 1923 when the Oversea-Chinese Bank, one of the three banks that merged to form OCBC in 1932, opened its first branch in Rangoon. The bank has maintained a presence in Myanmar for 70 years, operating as a branch until 1963 and later as a representative office in Yangon from 1994 to 2015. In April 2015, OCBC was among the first foreign banks to receive regulatory approval to operate a branch in Myanmar.
In addition to the donation, OCBC has launched a staff support programme to ensure the welfare of its Myanmar branch colleagues and their families. From 3 April 2025, OCBC customers will be able to contribute to the relief efforts via the bank’s ATMs, internet banking, and mobile banking platforms, with all donations directed through the Singapore Red Cross.
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1664 partners with CLOT for Singapore pop-up
Carlsberg Singapore’s premium beer brand, 1664, has teamed up with CLOT, the urban fashion label founded by Edison Chen, for their inaugural regional collaboration. This partnership will be showcased in a pop-up event at Plaza Singapura from 17 to 27 April 2025, offering a blend of fashion and premium beer.
The collaboration, themed ‘Celebrate with a Twist’, features limited-edition merchandise including caps, tote bags, ceramic tumblers, and t-shirts. The pop-up, inspired by a fabric shop, promises an immersive experience with interactive touchpoints. Visitors can engage in activities such as creating a digital avatar and tapping their own 1664 beer, collecting stamps on a 1664 Journey Postcard to unlock rewards.
Fang Qing Yao, Marketing Director of Carlsberg Singapore, expressed enthusiasm about the collaboration, stating, “1664 has always drawn inspiration from fashion, art, and design, so we’re thrilled to partner with CLOT, a brand that has always been at the forefront of creativity.”
The pop-up will also feature exclusive giveaways, including flight tickets to Paris and 1664 x CLOT merchandise sets. For those unable to attend, there are opportunities to participate in lucky draws and gift-with-purchase promotions at various retailers.
This collaboration marks a significant step in 1664’s brand evolution, aiming to redefine itself as a lifestyle and cultural icon whilst expanding its presence in the Asia-Pacific market.
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Community Foundation of Singapore unveils new CEO and brand
The Community Foundation of Singapore (CFS) has announced a significant leadership change with the appointment of Paul Tan as its new Chief Executive Officer. This transition, effective today, coincides with the unveiling of a refreshed brand identity, vision, and mission aimed at fostering a more caring and connected society in Singapore.
Paul Tan succeeds Catherine Loh, who led the foundation since 2012. Tan brings a wealth of experience from the public sector, particularly in corporate services, sector development, marketing, and communications. Under his leadership, CFS aims to deepen its impact through initiatives like the Collective for a Stronger Society, Legacy Giving Initiative, and the SG60: Everyday Heroes of Philanthropy campaign.
The foundation’s updated vision, “A generous society where communities care and thrive,” underscores its commitment to empowering purposeful giving. The new brand identity, featuring an infinity symbol, represents continuity, growth, and the limitless potential of generosity. “This refreshed mission and vision sharpen our commitment to unlocking generosity,” Tan stated, emphasising the foundation’s role in shaping communities for the greater good.
Christine Ong, Chairperson of CFS, highlighted the foundation’s dedication to fostering a society where generosity fuels lasting happiness and shared prosperity. “Philanthropy is not just about giving – it’s about shaping a future where no one is left behind,” Ong remarked.
As Singapore celebrates its 60th birthday, CFS continues to champion local philanthropy, having raised over $337 million in donations and disbursed more than $197 million to various charitable causes by the end of 2024. The foundation’s efforts reflect its belief in empowering local giving to build resilient, inclusive, and future-ready communities.
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UMC expands Singapore fab, creating 700 jobs
United Microelectronics Corporation (UMC), a global leader in semiconductor foundry services, has officially opened its new fab facility in Singapore. The first phase of the facility, located in the Pasir Ris Wafer Fab Park, is set to commence volume production in 2026, significantly increasing UMC’s production capacity in Singapore to over 1 million wafers annually. This expansion is anticipated to generate approximately 700 local jobs, including roles for process and equipment engineers as well as research and development engineers.
The grand opening ceremony was attended by prominent figures, including Singapore’s Deputy Prime Minister and Minister for Trade and Industry, Gan Kim Yong, and Senior Minister Teo Chee Hean. The facility represents a greenfield expansion adjacent to UMC’s existing fab, with an investment of up to $5 billion to achieve a full capacity of 30,000 wafers per month. The new fab will utilise UMC’s advanced 22nm and 28nm solutions, catering to global demand for premium smartphone display chips, power-efficient memory chips for IoT devices, and next-generation connectivity chips.
SC Chien, President of UMC, stated, “This new state-of-the-art facility in Singapore signals a new phase of growth for UMC. It enhances our ability to meet future chip demand, driven by continuous innovations in connectivity, automotive, and AI.”
The facility has been designed with sustainability in mind, achieving the Green Mark GoldPlus certification from Singapore’s Building and Construction Authority. It features 17,949 square metres of solar panels and includes amenities such as a new office building and a multipurpose sports hall for employees and the community.
Jermaine Loy, Managing Director of the Singapore Economic Development Board, remarked, “This significant investment underscores our long-standing partnership with UMC, and we look forward to deepening our collaboration to strengthen Singapore’s semiconductor ecosystem.”
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Singtel launches sustainability programme for SMEs
Singtel, in collaboration with Enterprise Singapore, has unveiled SPEED, a pioneering sustainability programme designed to assist small and medium-sized enterprises (SMEs) in Singapore. This initiative, launched on 2 April 2025, aims to provide SMEs with the necessary skills and tools to advance their sustainability goals through smart technologies and purpose-driven innovations.
SPEED, which stands for Smart technologies, Purpose-driven innovations, Enhanced capabilities, achieving Effective Digital transformation, is a 15-month programme developed in partnership with solution providers and Nanyang Polytechnic. It focuses on helping SMEs track and optimise their energy usage and carbon emissions using Internet of Things (IoT) solutions. Enterprise Singapore will subsidise up to 70% of eligible costs for participating SMEs.
Ng Tian Chong, CEO of Singtel Singapore, highlighted the programme’s holistic approach, stating, “We designed this holistic programme with businesses in mind, making knowledge acquisition, application and implementation of green solutions in the workplace easy.”
The programme includes an e-assessment to evaluate sustainability readiness, deployment of IoT services for real-time insights, and comprehensive progress reviews. Geoffrey Yeo, Assistant Managing Director of Enterprise Singapore, noted, “Singtel’s SPEED programme delivers practical IoT solutions that give SMEs real-time insights into their energy usage and emissions.”
Singtel’s SPEED is part of its broader 4D Environmental Sustainability Strategy, aiming to meet its net-zero target by 2045. The company has already made significant strides, reducing its total greenhouse gas emissions by 1,315,248 tCO2e for FY24 compared to FY23. Since 2022, Singtel has invested $227.84 million (local currency) towards climate action.
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