Baby Boomers and Gen X prioritise stability, long-term careers, and healthcare, whilst Millennials value work-life balance, mental health support, and career growth. Gen Z seeks flexibility, purpose, and financial wellness, according to Howden.
Howden has released its 2025 employee benefits guidebook, “From Baby Boomers to Gen Z: What benefits matter most to each generation in Singapore?” The guidebook addresses the diverse needs of a multigenerational workforce, emphasising the shift from a one-size-fits-all approach to more flexible, tailored benefits. This comes as Singapore’s workplace sees five generations working side by side, each with distinct priorities and expectations.
The guidebook also highlights the importance of flexible work arrangements, with 93% of Singaporean employees preferring remote or hybrid models.
As Singapore navigates rapid technological advancements, Budget 2025 underscores the need for a future-ready workforce. Howden’s report explores how AI and automation are transforming benefits administration, making healthcare, financial planning, and career development more accessible. The Ministry of Health encourages AI adoption in healthcare, pushing businesses to integrate digital solutions for employee wellbeing.
Platforms like MediHub are simplifying healthcare access, reducing administrative burdens, and meeting the workforce’s needs at speed and scale. With Budget 2025 prioritising workforce development and businesses embracing digital transformation, Singapore’s workforce is set to become more adaptable and resilient. Howden aims to support this transition by providing strategic, future-ready benefits solutions.
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