GXS Bank has unveiled an innovative savings initiative called “Pocket is Right,” designed to encourage customers to save more whilst offering them the opportunity to win a trip. The game, launched recently, combines the excitement of guessing with the practicality of saving, aiming to engage users in a fun and rewarding manner.
The “Pocket is Right” game invites participants to save a specified amount of money and then guess the total amount saved by all participants. Those who guess closest to the actual total will stand a chance to win a trip, adding an element of excitement to the savings process. This initiative is part of GXS Bank’s broader strategy to promote financial literacy and encourage better savings habits among its customers.
Eryka Rojas, Senior Campaign Executive at TEAM LEWIS, highlighted the bank’s commitment to innovative customer engagement. “We are thrilled to introduce ‘Pocket is Right’ as a unique way to motivate our customers to save whilst having fun,” she said.
The game is accessible to all GXS Bank account holders, and participants can join by visiting the bank’s website. This initiative not only aims to boost savings but also to enhance customer interaction with the bank’s digital platforms.
As GXS Bank continues to explore creative ways to engage its customers, “Pocket is Right” represents a significant step in combining financial responsibility with entertainment. The bank hopes this approach will foster a more engaged and financially savvy customer base.
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