Erin Nash, a former Hollywood visual effects supervisor, has launched Gwen’s Frozen Custard & Ices, Singapore’s first authentic American malt shop. Located in Joo Chiat, the shop offers a nostalgic taste of America with its retro-themed decor and menu featuring classic American dishes like Philly Cheesesteaks and New York Cheeseburgers, all made from scratch.
Nash, originally from Philadelphia, decided to open the shop to share his American heritage with his half-Singaporean daughter, Gwen. After a successful career in Hollywood, working on shows like Game of Thrones and Westworld, Nash moved to Singapore with his family during the COVID-19 pandemic. The birth of his daughter prompted him to leave his demanding career and focus on creating a legacy for her.
Gwen’s Frozen is not just about nostalgia; it aims to introduce Singaporeans to wholesome American cuisine. Nash’s recipes are crafted from years of experimentation, using locally sourced ingredients to replicate the authentic taste of American favourites. “Every recipe is my own take on tried-and-true American standards,” Nash explained.
The shop also offers unique desserts, including frozen custards and Philadelphia ices, made in-house without preservatives. The grand opening features a promotion of Buy-One-Get-One free on all ices until 31 May 2025, with additional offers during the opening weekend from 25 to 27 April.
Gwen’s Frozen promises a genuine American dining experience, complete with a 1950s-style malt shop atmosphere, providing a delightful culinary journey for Singaporeans.
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