Financial compatibility is emerging as a crucial factor in relationships, according to a new study by Syfe and Coffee Meets Bagel. The “Love Meets Money” research highlights that 92% of Singaporeans now consider financial management skills an attractive quality in a partner, signalling a shift in romantic priorities.
The study also found that nearly half of Singaporeans believe financial transparency should occur by the third to fifth date, challenging traditional taboos surrounding discussions about money. This trend reflects a broader cultural shift towards openness and practicality in relationships, especially in Singapore’s high-cost, high-pressure environment.
Interestingly, the research indicates a significant change in attitudes towards financial independence among women. In 2025, 25% of female respondents expressed comfort with dating someone who earns less than them, a stark contrast to 2022 when no respondents shared this view. This shift underscores a growing acceptance of diverse financial dynamics in modern relationships.
The study suggests that singles in Singapore are increasingly prioritising shared financial goals, such as home ownership and long-term stability, as part of their romantic pursuits. This focus on financial compatibility is reshaping the landscape of modern relationships, with couples seeking alignment in financial aspirations as a foundation for lasting partnerships.
The findings offer a fresh perspective on how young couples are navigating financial discussions, with real-life case studies illustrating how Singaporeans are redefining romance through financial compatibility. As Valentine’s Day approaches, these insights highlight the evolving nature of love and money in contemporary society.
