German fast-moving consumer goods (FMCG) wholesaler Famobra GmbH is intensifying its expansion into Southeast and Northern Asia, with Singapore as its strategic hub.
The company has appointed Lars Lund Rasmussen as General Manager to oversee operations in the region. Rasmussen, who brings extensive experience from his roles in logistics and as Consul General for the Danish Foreign Ministry in China, will be based in Singapore.
Famobra, known for distributing European A-brands like Haribo and Guinness Beer, aims to capture the growing demand for these products in Asia. CEO Morten Ryholl Skjerning highlighted Rasmussen’s appointment as a strategic move following an extensive recruitment process. “Lars’ experience, his skills in innovation, and his commercial acumen make him the right person for the task,” Skjerning stated.
The company, part of the Fleggaard Group, has experienced consistent annual revenue growth of 15 to 30 per cent over the past decade. This growth is fuelling its ambitions in Asia, particularly in China, Singapore, and Hong Kong. “We’re investing heavily and moving fast because that’s what is needed to take the lead on a global scale,” Skjerning added.
Rasmussen’s immediate focus will be on building the Singapore team and enhancing local presence. “Our next goal is to find the right talents, who can carry these significant growth ambitions,” Rasmussen said. Famobra plans to double its Singapore team and increase visibility by participating in key industry events like the FHA in Singapore and SIAL in China.
“`
This news story was carefully selected and published by a human editor, though the content itself was AI-generated. If you spot an error, please report it here.
