FairPrice Group (FPG) is marking SG60 with the launch of its ‘FairPrice Best Sellers for Less’ campaign, offering 60 special deals on its popular Own Brands products from 6 March to 28 May 2025. The initiative aims to help Singaporeans stretch their dollar by providing weekly discounts on five housebrand items, starting with up to 36% off on Canola Oil, Thai White Fragrant Rice, Two-ply Bathroom Tissues, Roasted Chicken Mid Wings, and Tortilla Chips.
The campaign will span 12 weeks, featuring a variety of products including kitchen and bathroom essentials, as well as snack items. FPG’s Own Brands, which includes over 3,500 products, are typically priced 10 to 15% cheaper than branded alternatives. Vipul Chawla, Group CEO of FairPrice Group, noted the popularity of these products, stating, “Today, one in two shoppers check out with an FPG Own Brands product in their basket.”
Since the beginning of 2025, FPG has implemented several initiatives to support Singaporeans, such as doubling discounts for CHAS Blue and Orange cardholders and freezing prices on popular produce during the Chinese New Year season. The ‘Best Sellers for Less’ campaign is part of FPG’s ongoing efforts to provide value and quality to its customers, ensuring they have the essentials needed to celebrate SG60. For more information, customers can visit the FairPrice Group website.
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