FairPrice Foundation (FPF) has announced a groundbreaking initiative, the Protein Pledge, committing $1 million worth of fresh protein to nutritionally vulnerable groups in Singapore by 2030. Over the next five years, FPF will partner with local charities and community organisations to distribute fresh protein, primarily in the form of eggs, to seniors, low-income families, and migrant workers across the island.
The Protein Pledge is part of FPF’s broader strategy to enhance food security for the needy, informed by findings from “A Full Plate,” a recent study on Singaporeans’ food habits. The study revealed a preference among low-income individuals for fresh protein over processed foods typically provided in donation programmes.
Vipul Chawla, Group CEO of FairPrice Group and Board Member of FairPrice Foundation, emphasised the initiative’s focus on bridging the nutrition gap for vulnerable communities. “Through the Protein Pledge, we want to help bridge the food and nutrition gap for those in need by improving their access to fresh protein, a critical part of any healthy diet,” he stated.
To date, 18 charity and community partners, including Lions Befrienders and the Migrant Workers’ Centre, have joined the initiative for 2025. FPF plans to distribute fresh eggs to over 46,000 beneficiaries throughout the year. This initiative builds on FPF’s previous efforts, such as distributing 45,000 eggs in June 2024 and providing nutritious breakfast bundles to students.
Organisations interested in participating can visit go.fpg.sg/protein-pledge for more information.
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