Etiqa Insurance Singapore has embraced the spirit of Chinese New Year by launching the ‘Multiply Blessings With You’ campaign, in collaboration with independent creative agency Blak Labs.
From 22 January to 5 February, the initiative saw Etiqa’s God of Fortune making surprise visits to food centres across Singapore, distributing festive red packets, mandarin oranges, and complimentary meals to diners and hawker stall owners.
The campaign aimed to foster community spirit and generosity during the festive season. Carine Chin, Head of Corporate Marketing at Etiqa Insurance Singapore, stated, “At Etiqa, we believe that prosperity goes beyond financial security—it is about fostering meaningful connections, uplifting communities, and sharing joy.”
The initiative was well-received both in person and online, with social media content amplifying the excitement surrounding each appearance of the God of Fortune. Koh Hwee Peng, Creative Partner at Blak Labs, expressed satisfaction with the campaign’s impact, noting, “Their ‘With You’ spirit this festive season truly shines, spreading smiles and good fortune throughout the community.”
Etiqa Insurance Pte Ltd, a life and general insurance company licensed by the Monetary Authority of Singapore, has been serving customers since 1961. The company is part of the Etiqa Insurance Group, a leading provider in ASEAN, and is owned by Maybank Ageas Holdings Berhad.
The ‘Multiply Blessings With You’ campaign highlights Etiqa’s commitment to community engagement and the true essence of Chinese New Year—kindness, generosity, and togetherness.
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