DKSH Consumer Goods Singapore has announced a strategic partnership with Malaysian beverage company Vida World Sdn. Bhd. to bring Vida Water, a line of premium hydration solutions, to the Singapore market. This collaboration aims to expand DKSH’s beverage portfolio and cater to the increasing demand for high-quality hydration products.
The partnership will leverage DKSH’s extensive distribution network to enhance the reach and visibility of Vida Water across Singapore. By connecting Vida World’s premium beverages with DKSH’s established relationships in retail, general trade, and food service outlets, the collaboration seeks to ensure swift market penetration.
Vida World, known for its diverse range of beverages including juices, smoothies, and functional drinks, has established itself as a premium brand globally. Chan Meng Yang, CEO of Vida World, expressed enthusiasm about the partnership, stating, “Our joint efforts will ensure that this exceptional product reaches those who prioritise health and wellness, whilst contributing to the growth and innovation of the hydration category.”
Adrian Kang, Vice President of Fast Moving Consumer Goods at DKSH Singapore, highlighted the alignment of the partnership with DKSH’s mission of delivering high-quality consumer goods. “With 160 years of experience in the Asian market and a commitment to excellence, we are confident that Vida Water will quickly become a go-to choice for health-conscious consumers in Singapore,” Kang said.
This partnership not only diversifies DKSH’s product offerings but also creates cross-selling opportunities across its consumer goods portfolio, aiming for long-term growth and success for both companies.
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