DFI Retail Group has announced the appointment of Yoep Man as the new Chief Executive Officer for 7-Eleven across South China, Hong Kong, Macau, and Singapore.
Effective immediately, Yoep will spearhead the strategic direction and operations of the convenience retail business in these regions, focusing on innovation and growth to meet evolving customer demands. He will also join the Group’s Management Committee, contributing to the broader leadership of the organisation.
Yoep Man brings over two decades of experience in the retail industry, particularly in food and fast-moving consumer goods (FMCG) across the Asia Pacific. Prior to this role, he served as Managing Director of Food Singapore for DFI Retail Group, where he successfully led brands such as Giant, Cold Storage, CS Fresh, and Jasons Deli. Under his leadership, these brands achieved financial improvements and enhanced market positioning despite challenging conditions.
Scott Price, CEO of DFI Retail Group, expressed confidence in Yoep’s appointment, stating, “His appointment aligns perfectly with our customer-first approach, given his proven ability to enhance customer experiences and drive innovation.”
The appointment comes as 7-Eleven experiences robust growth, particularly in the ready-to-eat market, and continues to enhance customer experiences through digital advancements. Yoep Man commented, “I am excited to support 7-Eleven’s growth and ambitions in the markets we serve.”
DFI Retail Group, a leading Asian retailer, operates over 11,000 outlets and employs more than 200,000 people. The Group’s annual revenue in 2023 exceeded £26 billion, underscoring its significant presence in the region.
