DAS Universe Pte Ltd has announced a collaboration with the Singapore Golf Association (SGA), LG Electronics Singapore Pte Ltd, and Keppel Club to launch an immersive digital signage project. This initiative, set to debut in early 2025, marks the first installation of such technology at a golf club in Singapore, aiming to enhance the advertising experience with dynamic visuals.
The project involves the installation of an advanced LED Display Screen at the Golf Bag Drop-Off Point at Keppel Club, sponsored by SGA and Lexus. This digital signage will showcase immersive visuals and promotional content, transforming the venue into a modern advertising space. DAS Universe will oversee the project management and digital content production, whilst LG will supply the display technology.
Joshua Ho, General Manager of SGA, expressed enthusiasm for the project, stating it would enhance the experience for golfers and offer new engagement opportunities. Desmond Chua, General Manager of Keppel Club, highlighted the club’s commitment to modernisation whilst maintaining its premium reputation. Lee Kunho, Managing Director of LG Electronics Singapore, noted the display’s vibrant colours and dynamic content as a testament to LG’s innovation.
James Hong, Managing Director of DAS Universe, shared plans to expand the Immersive Digital Signage model to other golf courses and leisure locations across Singapore and Southeast Asia, following the anticipated success at Keppel Club. This project underscores DAS Universe’s dedication to delivering cutting-edge digital experiences.
