Access Communications Singapore has been appointed as the official PR and Communications agency for Wiggle Wiggle’s inaugural pop-up event in Southeast Asia, marking the brand’s debut in Singapore. The agency will manage media engagement, influencer outreach, and publicity to generate excitement around the event.
Wiggle Wiggle, founded in 2014 by Artshare, is a Korean brand celebrated for its vibrant and playful design ethos. The brand has established a significant presence in Korea, collaborating with major corporations and attracting a dedicated following among the MZ generation. Its flagship stores in Korea, China, and Japan are known for drawing large crowds, with the Korean store alone welcoming 500,000 visitors monthly. During key campaigns, Wiggle Wiggle’s online sales have reached $2 million within just four days.
The brand’s international acclaim continues to grow, with its Harajuku store recently featured on Japanese national television and its Shanghai flagship earning a spot in the “POP SHANGHAI TOP 100” ranking. The Singapore pop-up is expected to further enhance Wiggle Wiggle’s global footprint.
Access Communications Singapore’s role as the strategic communications partner is pivotal in amplifying the brand’s presence in the region. The agency’s efforts will focus on creating a buzz that resonates with both local and international audiences, leveraging the brand’s unique aesthetic appeal.
As Wiggle Wiggle makes its mark in Singapore, the collaboration with Access Communications is set to drive significant engagement and visibility for the brand’s Southeast Asian venture.
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