Shiseido Asia Pacific has expanded its partnership with United Women Singapore (UWS) by launching a year-long mentorship programme aimed at empowering young women and girls in Singapore. This initiative, formalised through a Memorandum of Understanding signed on 17 April 2025, builds on the collaboration that began in 2022 with Shiseido Camellia Day, an annual volunteer event.
The programme, which commenced with Shiseido employees mentoring young women from educational institutions, will extend to more employees and beneficiaries identified by UWS. These face-to-face mentor-mentee sessions will be held at Shiseido’s regional headquarters in Singapore, with two more sessions planned for the year. Each mentee will be paired with up to two mentors to receive personalised guidance on career and life choices.
Nicole Tan, President and CEO of Shiseido Asia Pacific, emphasised the company’s commitment to social impact, stating, “The launch of this year-long mentorship programme is a testament to our continued commitment in advancing empowerment for women. We look forward to helping the next generation of girls achieve their fullest potential through guidance and meaningful support.”
Tan Ching Ne, President of United Women Singapore, highlighted the importance of mentorship, saying, “We’re now expanding this partnership into a year-long initiative, recognising mentorship as key to career exposure, breaking barriers, and creating supportive spaces.”
This programme aims to provide young women with the tools and confidence needed to succeed, fostering a future where every girl has an equal opportunity to thrive.
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