Booking.com has released its 2025 Sustainability & Travel Report, revealing that 46% of Singapore-based travellers are increasingly conscious of the impact of tourism on both the environment and local communities. The report, launched on Earth Day, highlights a growing trend towards sustainable travel practices amongst Singaporeans, with 68% expressing a desire for their spending to benefit local economies and 67% aiming to leave destinations better than they found them.
The research, which surveyed 32,000 travellers across 34 countries, shows that whilst 49% of Singaporeans believe tourism positively impacts their home, concerns about overcrowding, rising living costs, traffic, and noise pollution persist. Despite these issues, only 22% support capping visitor numbers, preferring investment in infrastructure to support sustainable tourism growth.
Danielle D’Silva, Director of Sustainability at Booking.com, emphasised the need for tourism, infrastructure, and innovation to align with travellers’ intentions. “We want to make it easier for both travellers and partners to feel confident that the choices they make are helping contribute positively to the destinations they visit,” she said.
The report also notes that sustainable habits, such as using reusable water bottles and travelling off-peak, are becoming mainstream amongst Singaporeans. As the travel industry looks to the future, there is optimism about the role of technology in connecting travellers with diverse local communities and spreading tourism’s benefits more broadly.
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