Carousell Group has unveiled its latest Circular Economy Impact Report, revealing that secondhand shopping on its platforms potentially avoided 153,141 tonnes of carbon emissions in 2023. This figure is equivalent to the carbon dioxide absorbed by 9 million trees annually. The report, released in conjunction with Earth Day, underscores the environmental benefits of choosing pre-owned items over new ones.
The report, developed with European climate tech company Vaayu, uses a Life Cycle Assessment approach to quantify emissions avoided through secondhand purchases. On average, each transaction on Carousell, Laku6, Mudah.my, and REFASH avoided 14kg of CO₂e, comparable to the production of 22 plastic bottles. Key categories contributing to these savings include Furniture & Home Living, Computers & Tech, and Mobile Phones.
Gaurav Bhasin, Chief Sustainability Officer at Carousell Group, stated, “Secondhand isn’t just a more affordable choice—it’s a climate solution. By refining our methodology, we want to highlight how meaningful each secondhand choice can be.”
Carousell Group continues to promote sustainable shopping through various initiatives, including AI-powered features and educational campaigns. These efforts aim to make eco-conscious decisions more accessible and impactful for users across Southeast Asia. The report’s findings highlight the potential of secondhand shopping to significantly reduce carbon footprints, supporting a growing culture of sustainability. For more details, the full report is available on Carousell’s website.
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