Hey Chips, a leading clean snack brand in Singapore, has launched Hey Fruit Bites, the country’s first clean-label fruit bites snack. This innovative product, made from freshly fermented yoghurt and real fruits, offers a healthier alternative to the ultra-processed snacks currently dominating the market. The founders, Emily and Hayden, were inspired to create Hey Fruit Bites after struggling to find genuinely clean snacks for their baby.
Hey Fruit Bites is crafted with 60% fresh yoghurt, fermented in-house, and 40% real fruit slices. The snack is freeze-dried at 30ºC to retain up to 97% of its nutrients, providing a crunchy texture with probiotics and superfood benefits. “In a market flooded with overly processed snacks, we saw a gap for something clean and enjoyable,” said Emily, one of the founders. The snack is designed to appeal to all ages, from babies to adults, and is perfect for various occasions, including office pantries, school bags, and outdoor adventures.
Available in four flavours—Strawberry, Mixed Berry, Mango Banana, and Mango Passion—Hey Fruit Bites can be purchased at Cold Storage, CS Fresh, and online platforms across Singapore. Founded in 2018, Hey Chips has gained recognition for its quality snacks, free from added sugar, chemicals, and artificial flavourings, earning seven UK Great Taste Awards. The founders, former architect Emily and engineer Hayden, are committed to changing the way food is manufactured, promoting clean eating and outdoor living.
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