As Singapore prepares for the General Election in 2025, a new poll by Blackbox Research highlights a significant increase in political engagement, with 76% of Singaporeans closely following local politics. However, nearly one-third of voters are still undecided about their choice at the ballot box. The SensingSG poll, conducted between 28 March and 8 April 2025, reveals that political interest is particularly high among seniors and younger voters under 30.
The poll underscores that everyday concerns such as the cost of living, jobs, and housing affordability continue to dominate voter priorities. Despite international developments, domestic issues remain the primary focus for Singaporeans. Prime Minister Lawrence Wong and Workers’ Party leader Pritam Singh both enjoy strong approval ratings, with Wong at 75% and Singh at 71%, the latter having rebounded by 7 percentage points.
Political activity is on the rise, with 71% of voters noticing increased political presence in their neighbourhoods. The People’s Action Party (PAP) candidates are perceived as more visible than their Opposition counterparts, particularly in the North and East regions. Interest in election rallies is also high, with 57% of respondents likely to attend, and nearly half expressing interest in Opposition rallies.
David Black, CEO of Blackbox Research, noted that the election will focus on local issues rather than personalities or geopolitics. “Voters are switched on and watching closely,” he said, emphasising the importance of addressing personal, day-to-day concerns. As the election approaches, parties will need to connect with voters on these issues to secure their support.
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