CapitaLand Investment (CLI) is set to revolutionise its CapitaStar rewards programme by enabling members to earn STAR$® instantly without scanning receipts, starting July 2025. This enhancement is part of a new three-year collaboration with Mastercard, which will serve as the preferred payment scheme partner, offering members additional benefits and rewards.
The initiative coincides with CapitaLand’s 25th anniversary, marking a significant milestone in its ongoing commitment to digital transformation and customer satisfaction. Ervin Yeo, Group Chief Strategy Officer and CEO of Commercial Management at CLI, stated, “Our goal is to make CapitaStar the premier rewards programme by improving our members’ ability to earn and spend STAR$®.”
From July 2025, CapitaStar members can link up to two Mastercard credit or debit cards on the CapitaStar app to earn rewards instantly at participating stores. Additionally, members can use eCapitaVoucher or STAR$® to offset payments and earn rewards. Existing payment methods such as DBS/POSB and ShopBack Pay will continue to offer instant STAR$® earnings.
The collaboration with Mastercard will also introduce exclusive promotional campaigns from Q2 2025, enhancing the rewards experience for CapitaStar members. Deborah Heng, Country Manager for Singapore at Mastercard, highlighted the importance of customer loyalty, stating, “Mastercard is pleased to bring years of innovative technology and deep rewards expertise to this collaboration with CLI.”
CapitaStar, Singapore’s leading multi-property rewards programme, currently serves over 1.8 million members across more than 3,000 stores. The programme has powered over $1.3b in retailer sales in 2024, reflecting its success in driving sales and traffic to retailers.
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