The European Union (EU) is set to make a significant impact at the FHA-Food & Beverage Singapore 2025 exhibition, running from 8 to 11 April at Singapore Expo. The EU Pavilion will feature a diverse array of high-quality food and beverages from all 27 EU Member States, emphasising the excellence, safety, authenticity, and sustainability of European agricultural products.
The event will kick off with an official opening ceremony on 8 April, inaugurated by Iwona Piórko, the EU Ambassador to Singapore. The ceremony will include a special cooking demonstration by Star Chef François Mermilliod, showcasing the versatility of EU ingredients in fusion with local flavours. Attendees will also have the opportunity to engage in live cooking shows and exclusive tastings, offering a first-hand experience of the EU’s culinary heritage.
The EU Pavilion aims to strengthen business partnerships between the EU and Singapore, highlighting the immense potential of European agri-products in the Singaporean market. Educational sessions led by experts will cover key product categories such as cheese, dairy, olive oil, and confectionery, providing valuable insights for buyers, retailers, and distributors.
This participation comes at a pivotal time in EU-Singapore trade relations, with the EU-Singapore Free Trade Agreement in effect since November 2019 and a Digital Trade Agreement concluded in July 2024. The EU Pavilion will serve as a platform for fostering new trade opportunities and collaborations in the food and beverage sector.
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