ComfortDelGro Corporation Limited, a leading multimodal transport operator, has unveiled a refreshed corporate brand, including a new purpose statement and visual identity, marking a significant step in its evolution as a global transport leader. The company, which operates in 13 countries with a fleet of over 54,000 vehicles, aims to drive positive impact through its new purpose statement, “Mobility for a better future.”
The brand refresh comes as ComfortDelGro continues to expand its international business, securing bus and rail tenders in Europe and Australia. Managing Director and Group CEO Cheng Siak Kian stated, “Our purpose statement drives us to reimagine mobility as a catalyst for positive impact as we accelerate our growth and navigate new horizons.” This aligns the group’s diverse operations under a common goal of building a purpose-driven organisation.
Chairman Mark Greaves emphasised the company’s commitment to sustainable mobility, powered by innovation and collaboration. “This brand refresh underpins our journey forward as a global progressive and collaborative mobility company,” he said, highlighting the company’s role in shaping the future of transportation.
The updated brand identity features a refined blue hue symbolising reliability, a streamlined lowercase font for approachability, and an enhanced arrow motif representing a forward-thinking approach. The new identity will be gradually implemented across ComfortDelGro’s global operations, reinforcing its commitment to delivering innovative, world-class mobility solutions.
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