Prudential Singapore has unveiled the Prudential Wealth Suite, a dedicated space for high net worth (HNW) clients seeking comprehensive wealth and financial planning services. Launched on 17 March 2025, the suite is located at Prudential Tower in Raffles Place, Singapore, and aims to cater to the increasing number of affluent individuals in the region.
The launch comes as Prudential reports a 16% rise in its HNW customer base from 2023 to 2024, alongside a sales increase of over 40% during the same period. With Asia’s millionaire population expected to more than double by 2030, Prudential plans to capitalise on this growth. The number of Prudential Private Client Advisers (PCAs) has expanded six-fold since 2018, highlighting the growing demand for specialised advisory services.
Chief Customer Officer Goh Theng Kiat stated, “The Prudential Wealth Suite is part of Prudential’s strategy to support the continued growth of wealthy individuals in Singapore and the region, and it is designed to deliver seamless and convenient holistic advisory to our high net worth customers.”
The Wealth Suite offers a private, by-appointment-only environment where clients can discuss their financial needs. It features an in-house adviser working alongside PCAs to address complex financial requirements. Clients can also access an external panel of experts for tax, legal, and estate planning services.
Prudential’s commitment to HNW clients includes the PRUVantage Legacy Index, an insurance product tailored for protection and legacy planning. The company also invests in its PCAs, providing training through the Wealth Management Institute to enhance their expertise in wealth structuring.
As Prudential continues to expand its services for HNW individuals, the Wealth Suite represents a significant step in meeting the sophisticated needs of this growing client segment.
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